Business to Business Marketing Case Study Example | Topics and Well Written Essays - 2250 words

Business to Business Marketing - Case Study ExampleStorageOpen MarketModified Rebuy /New TaskToys and sportingBarbieLego black cat PriceBratz HotWheelsStraight RebuyWomens wearContempoGirl ExpressSecret LoveBondsSolutionsSportsNowBub2bBeachleyStraight Rebuy2.0 NETWORK SURROUNDING KMART3 Overview of Products acquired from Upstream supplierThe furnish chain of a company contains three parts1) The upstream that which includes suppliers and their sub-suppliers and their sub-suppliers etc.2) The internal fork over chain which includes all the processes used in transforming the inputs received from the preceding(prenominal) suppliers to the outputs, from the time the inputs enter an organization to the time that the product(s) go to distribution.3) The downstream which includes all the activities involved in delivering the product to final customers, including the after(prenominal)life that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc .K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a Supplier revolution Program by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com.K-Mart believed in Supplier Diversity and for this they have a specific Supplier Diversity Program.Supplier Diversity Mission Statement Kmart is pull to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart. (www.diversitybusiness.com)It... 2) The internal supply chain which includes all the processes used in transforming the inputs received from the above suppliers to the outputs, from the time the inputs enter an organization to the time that the product( s) go to distribution.3) The downstream which includes all the activities involved in delivering the product to final customers, including the afterlife that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc.K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a Supplier Diversity Program by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com.Kmart is committed to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart. (www.diversitybusiness.com)It can be seen that it would be difficult to analyze which one of the numerous suppliers is more important f or K Mart.